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Social media has a bad reputation, especially among artists. But I want to challenge that stereotype and ask…”Have you ever thought about how it can benefit you?”

Sure, we all probably spend too much time on our phones (myself included), but social media can actually be a great way to put yourself out there and sell more of your art. And when we’re just talking about Instagram alone, there are nearly 2 billion users and counting, so think about how that can increase your chances of finding someone who wants to buy YOUR work!

The best part? It’s free to use. There’s virtually no cost for simply posting your work. So in my opinion, it’s actually one of the easiest tools at an artist’s disposal. 

Can social media be an annoying (and sometimes even dark) place personally? Yes, but you have to start looking at this through the lens of business. You don’t have to try and work your way up to influencer status, that’s not what it’s about. 

It’s about putting yourself out there, and in today’s episode of the Honest Art Podcast, I’m going to show you how social media can benefit your art biz and sales.

Social media is a magazine, not a catalog

Some artists dislike social media because it feels salesy to hop on there and ask people to buy your work. But what many people don’t realize is that social media isn’t a catalog — remember those Sears or JCPenney catologs, listing all their products, colors, sizes, options…etc.? Yeah, that’s not what social media is.

Social media is a magazine!

Think about it: Yes, a magazine has ads, but it also has so much more, like human interest stories, interviews, “just for fun” stuff. And it all works together to build a connection with the reader.

This, my friend, is how you should be approaching your social media content. 

So in today’s episode, we’re talking about:

• How to build a connection before conversion
• Owning who you are as an artist and as a person to create more valuable content
• Practical tips for selling online

And don’t forget to check out Art Biz for Rebels if you’re itching to learn more about this business stuff. This is my signature art business course, and it’s packed with modules and trainings on how to sell to galleries, build a team, create a badass website, and of course, how to stand out on social media. 

Until next time, y’all

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If you have a question you’d like to ask Jodie, submit it here!

Thanks for listening! If you enjoyed this episode, please leave a review so I can keep bringing peeps all the need-to-know about honest art. We artists have to stick together, right? 

Interested in being a guest on a future episode of Honest Art? Email me at amy@jodieking.com!

Want more from Jodie?

Learn from Jodie:

🎨The Color Course for Rebels: https://www.jodiekingart.com/ccfr

🎨Art Biz for Rebels: https://www.jodiekingart.com/artbizforrebels

🎨Studio Elite: https://www.jodiekingart.com/studioelite 

See some of Jodie’s favorite resources:

✍🏻Get my top 10 art biz tools here: https://jodieking.com/work-with-me#/

✍🏻Learn 5 things they don’t teach you in art school: https://jodieking.com/work-with-me#free-rescources.0